95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have good and outstanding scores. Only 5% of companies have a score below three stars.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

More Than Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp each month. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

70% Of Customers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.

Source: RevLocal

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to customer review data, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the huge majority of customers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine