74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Generally, 142 million consumers visit Yelp every month. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

Reviews Published On Twitter Can Boost Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be customers are looking for. Almost a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential consumers won't even think about working with a business they can't find opinions about.

Source: Statuslabs