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Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
One-half Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
The Majority Of Customers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the exact same weight as guidance from friends and family.
Source: Brightlocal
Reviews Posted On Twitter Can Grow Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics show a business's reputation does not impact just the consumers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website
Typically, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing decisions.
According to social reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal