Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the large majority of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There's no other way around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall score.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Only 6% Of Customers Don't Trust Customer Reviews At All

According to client review stats, a tremendous 19 percent of consumers constantly trust online reviews and never ever a purchase without checking out reviews first.

Source: Statista

60% Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

89% Of Clients Browse A Companies Replies To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your consumers creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

Online Item Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients honorably usually flourish, review websites help make sure of that.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista