Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as recommendations from friends and family.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics show the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

89% Of Clients Review A Companies Feedback To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

The Average Review Length Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Company Manages To Fix Issues Rapidly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday