70% Of Customers Choose To Find Out About A Business Via Reviews And Posts, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or an attorney.

Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Only 6 Percent Of Customers Do Not Trust Customer Reviews At All

According to consumer review data, a tremendous 19% of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Because the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as suggestions from friends and family.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, people today choose to read reviews on their smart phones.

Source: Statista

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

15% Of Visitors Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is one of numerous that show the value of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers delighted is more important than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for organizations with an ideal five star ranking.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

The Typical Review Word Count Has Become 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers well typically prosper, review sites help make sure of that.

Source: Statuslabs