72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There is no way around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Given that the vast majority of consumers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective customers will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When clients need to pick a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of consumer reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a site can just go so far.

Source: Review Trackers

Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All

According to client review stats, a whopping 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews initially.

Source: Statista

89% Of Customers Browse A Companies Replies To Reviews

Not only do a lot of clients read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to trust a local business.

Source: RevLocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Business

This stat is one of many that show the importance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your clients delighted is more important than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for services with a best five star ranking.

Source: Brightlocal