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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
US Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Majority Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Ranking
This stat is one of many that illustrate the value of online scores. Now that news of client satisfaction travels this quick, keeping your clients happy is more vital than ever.
57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11 percent looked just for services with an ideal five star ranking.
Source: Brightlocal
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic appeal of a site can just presume when it comes to trust.
Source: Review Trackers
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most credible source of suggestions. Online reviews normally carry the same weight as suggestions from family and friends.
Source: Brightlocal
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When customers need to choose a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
83 Percent Of Consumers Do Not Rely On Advertising
The conventional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to take notice of customers' recommendations online.
Source: Statuslabs
82% Of Consumers Check Out Review Websites Due To The Fact That They Want To Acquire An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.
Users come since they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective customers are trying to find. Practically a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
Clients Might Spend 31% More With A Business That Has Great Reviews
Take notice of this fact. The better other users explain your services or product, the more cash you can charge and customer review statistics reveal to us precisely just how much more.
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients well generally flourish, review websites help make certain of that.
Source: Statuslabs