70 Percent Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower score actually helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would leave a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

95% Of Dissatisfied Clients Will Go Back To A Business If A Company Manages To Solve Issues Quickly And Efficiently

Clients do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to pay attention to clients' recommendations online.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or a lawyer.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Since They Want To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.

Review websites are places that people go to get the truth about a item, business or service . Users come due to the fact that they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews data, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably normally succeed, review sites help make certain of that.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers