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61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have great and exceptional scores. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 6% Of Customers Do Not Trust Client Reviews At All
According to consumer review data, a tremendous 19% of customers constantly rely on online reviews and never a buy without reading reviews first.
Source: Statista
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise affect our buying decisions.
According to social reviews stats, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
83% Of Clients Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to pay attention to consumers' suggestions online.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Given that the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other people, you quickly pick one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
15 Percent Of Customers Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of potential clients will not even think about working with a company they can't find opinions about.
Source: Statuslabs
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center