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Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.
Although we now know why customer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you might anticipate, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
Reviews Published On Twitter Can Grow Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Half Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of potential clients won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers need to select a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online ratings stats, we discovered that a company requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'extremely often'.
Source: Trust You
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million customers visit Yelp each month. This is as great a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
70 Percent Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
83 Percent Of Consumers Do Not Trust Advertising
The conventional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements select to take note of customers' suggestions online.
Source: Statuslabs