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Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
15 Percent Of Customers Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential customers won't even consider working with a business they can't discover opinions about.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the massive effect user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Corresponding with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
People Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone