Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a physician or a legal representative.

Young people (age 18-35) are much more inclined to work with a professional based on online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Customers Review A Businesses Replies To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Service

This stat is among many that show the importance of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more crucial than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a best five star rating.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the huge majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Dissatisfied Customers Will Return To A Business If A Business Takes Care Of Problems Quickly And Effectively

Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can likewise affect our buying preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Almost a third of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Google Accounts For 57.5% Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers