89% Of Shoppers Want To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, customers prefer to read reviews on their mobile devices.

Source: Statista

72% Of Clients Will Not Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still need customer reviews. There is no way around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

The Typical Review Length Has Become 65% Much Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

73% Of Customers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are searching for. Nearly a third of customers say composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Overall two thirds of businesses have great and awesome scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When customers need to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some negative reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation doesn't affect simply the consumers. Prospective employees likewise look at rankings and take a look at reviews.

Source: Deloitte

74% Of Regional Companies Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings data, we discovered that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal