63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.

Source: Review Trackers

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score actually helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the vast majority of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats put clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Posts, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of consumer reviews stay without a reply. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

Reviews Published On Twitter Can Help Boost Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings data, we learnt that a business requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective customers are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do most individuals check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

89% Of Individuals Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, everyday people choose to read reviews on their smart phones.

Source: Statista

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal