Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

53% Of Consumers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a response. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally two thirds of companies have good and awesome rankings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By An Unprecedented 270%

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online ratings stats, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would leave a review to educate others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

The Average Review Length Has Become 65% Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something like reacting to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs