30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews

Corresponding with your customers creates trust. Even something as simple as responding to their reviews and comments can make them feel valued.

As you might anticipate, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Given that the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers have to select a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

The Typical Review Length Has Become 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

The Majority Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score in fact helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

If A Company Takes Care Of Issues Quickly And Effectively, 95% Of Unsatisfied Customers Will Return To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly normally flourish, review websites help make certain of that.

Source: Statuslabs