Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or an attorney.

Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

89% Of Individuals Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, individuals prefer to read reviews on their smart phones.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Only 6% Of Customers Don't Trust Customer Reviews At All

According to customer review stats, a whopping 19% of customers constantly trust online reviews and never a make a purchase without reading reviews first.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. Overall, businesses have asked 66% of all consumers to post a review on their company.

Source: Brightlocal