61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 companies have good and awesome ratings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores data, we discovered that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Because the vast majority of customers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or an attorney.

Younger people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even think about working with a company they can't find viewpoints about.

Source: Statuslabs

Most Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking actually helps your overall score.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

70 Percent Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need client reviews. There's no skirting around it. Clients are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine