49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic appeal of a site can just go so far.

Source: Review Trackers

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

If They Were Asked, 77% Of Consumers Would Submit A Review

More than a 35% would leave a review to notify others about their customer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation does not affect just the clients. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte