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73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are searching for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.
Source: Fan and Fuel
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online ratings data, we discovered that a company requires to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.
Although we now know why customer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All
According to consumer review stats, a whopping 19% of consumers always rely on online reviews and never a purchase without reading reviews first.
Source: Statista
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Normally, 142 million consumers visit Yelp each month. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You