98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers check out Yelp every month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to take note of consumers' suggestions online.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation doesn't affect simply the customers. Prospective employees also look at scores and read reviews.

Source: Deloitte

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to consumer review stats, a tremendous 19 percent of consumers constantly trust online reviews and never ever a buy without reading reviews first.

Source: Statista

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

72% Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

73 Percent Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

15 Percent Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible clients will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista