US Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the huge majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider

When consumers have to choose a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a physician.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers