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The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
89% Of Consumers Browse A Businesses Responses To Reviews
Not only do many consumers check out the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There's no way around it. Clients are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of clients, who focus on the variety of reviews is presently at 46%.
Source: Brightlocal
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives Regard Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a business's reputation does not impact just the customers. Potential employees also look at rankings and take a look at reviews.
Source: Deloitte
Half Of All Millennial's "Always" Read Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
83% Of All Younger Buyers Were Invited To Submit A Review Recently
Of those invited, 80% of customers did submit a review. Overall, companies have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.
Although we now know why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider