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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Google Represents 57.5% Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Manages To Fix Issues Quickly And Efficiently
Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone
70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal