82 Percent Of Consumers Go To Review Sites Since They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Review sites are locations that people go to get the truth about a service, item or business. Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

95% Of Disappointed Consumers Will Go Back To A Business If A Business Takes Care Of Issues Quickly And Efficiently

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the would-be customers are searching for. Nearly a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really make use of them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two thirds of businesses have good and exceptional scores. Just 5% of businesses have a score below three stars.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

People Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when customers have to select a service provider.

Source: DemandGenReport

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal