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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
86% Of Consumers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online rankings data, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Reviews Shared On Twitter Can Help Improve Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'very influential'.
To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
American Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as advice from loved ones.
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may expect, clients who feel this way are going to invest more cash with a company.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center