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91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of companies have outstanding and great rankings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
89% Of Individuals Prefer To Read Reviews On Their Smartphones
Be it through an app or a mobile internet browser, clients choose to read reviews on their smart phones.
Source: Statista
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Communicating with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are going to invest more cash with a company.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them an excellent experience.
Source: Brightlocal
15% Of Buyers Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of prospective customers won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site
Normally, 142 million consumers go to Yelp every month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal