Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are ready to invest more cash with a company.

Source: Statuslabs

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as recommendations from friends and family.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation does not impact just the consumers. Prospective employees likewise look at scores and read reviews.

Source: Deloitte

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews stay without a reply. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

83% Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still need consumer reviews. There is no way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two thirds of companies have exceptional and awesome scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

15% Of Customers Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra