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77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take note of the number of reviews is presently at 46%.
Source: Brightlocal
US Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
77% Of Customers Would Undoubtedly Give A Review If They Were Asked
More than a 35% would submit a review to educate others about their client encounter and 24% would definitely direct their review to the company itself.
Over a 26% would want to leave a review to help other people with their decision making process.
Source: Podium
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to focus on clients' recommendations online.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a lawyer or a doctor.
Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated content has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the very same weight as guidance from friends and family.
Source: Brightlocal
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online ratings stats, we learnt that a business requires to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks