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Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our buying preferences.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings data, we discovered that a company needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
The Majority Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now understand why consumer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal