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74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online scores data, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective customers will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
72% Of Customers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how tempting your marketing is, you still require consumer reviews. There's no way around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as suggestions from loved ones.
Source: Brightlocal
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two-thirds of businesses have great and exceptional scores. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select an attorney or a physician.
Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing customers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.
Source: Statista
67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider
When clients have to choose a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to consumers' recommendations online.
Source: Statuslabs
Only 6 Percent Of Customers Don't Trust Customer Reviews At All
According to customer review statistics, a massive 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista