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70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
If A Company Manages To Fix Problems Quickly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Business
Clients don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
89% Of Clients Review A Businesses Replies To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews
Regardless of how eye-catching your marketing is, you still need customer reviews. There is no skirting around it. Customers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing decisions.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
74% Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings data, we learnt that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz