77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

74 Percent Of Local Companies Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they realize the huge impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation doesn't impact just the customers. Prospective team members also look at rankings and read reviews.

Source: Deloitte

77% Of Clients Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of companies have outstanding and awesome scores. Only 5% of companies have a rating below three stars.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business.

Source: RevLocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as advice from family and friends.

Source: Brightlocal