Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews data, Facebook affects over half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

95% Of Unhappy Customers Will Return To A Business If A Company Takes Care Of Problems Rapidly And Effectively

Clients do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers need to select a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need consumer reviews. There is no way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Many Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating in fact helps your overall score.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

89% Of Consumers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, most people prefer to read reviews on their cell phones.

Source: Statista

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have outstanding and good rankings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

89% Of Clients Review A Companies Feedback To Reviews

Not only do many shoppers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews go on without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation doesn't affect just the customers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Reviews Shared On Twitter Can Help Grow Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo