Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we discovered that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

15% Of Consumers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential customers won't even consider working with a business they can't find opinions about.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

Many Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Individuals Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, people choose to read reviews on their phones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone