98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a service provider.

Source: DemandGenReport

83% Of All Young People Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

82% Of Consumers Go To Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Products And Services.

Users come since they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the large majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Clients Would Probably Post A Review

More than a 35% would do it to inform others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium