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91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as recommendations from friends and family.
Source: Brightlocal
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Since the huge bulk of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
82 Percent Of Customers Go To Review Sites Because They Wish To Buy A Product Or A Service And Wish To Get The Truth About Business Product Or Services.
Users come due to the fact that they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.
Although we now know why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers need to select a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a business's reputation doesn't impact just the consumers. Prospective team members also look at rankings and take a look at reviews.
Source: Deloitte