63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

Clients Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this fact. The better other users explain your product and services, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

Reviews Shared On Twitter Can Help Improve Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

73% Of Consumers Think Client Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Nearly a third of customers state composed reviews are the only feature that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the huge bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Customers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Definitely Leave A Review

More than a 35% would submit a review to advise others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium