63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users describe your product and services, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Company

This stat is one of many that show the value of online scores. Now that news of customer satisfaction travels this quick, keeping your customers delighted is more important than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

89% Of Consumers Review A Companies Feedback To Reviews

Not only do a lot of shoppers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone