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Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the huge bulk of customers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6% Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general popularity of a website can just presume when it pertains to trust.
Source: Review Trackers
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business
This stat is one of numerous that illustrate the significance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers delighted is more vital than ever.
57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with a best five star ranking.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our buying decisions.
According to social media reviews data, Facebook affects over half of users' purchase choices.
Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
15% Of Customers Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of possible clients will not even consider working with a company they can't find viewpoints about.
Source: Statuslabs
53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
89% Of Clients Review A Businesses Replies To Reviews
Not only do many consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
70 Percent Of Customers Prefer To Learn About A Business Via Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a product or service.
Source: Statuslabs