Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Nearly a third of consumers state written reviews are the only function that makes them believe the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Over Half Of Clients Aged 25-34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

Many Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Since They Want To Buy A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Go To Review Sites.

Users come since they have actually currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads pick to pay attention to clients' suggestions online.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

15 Percent Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective consumers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs