30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

89% Of Clients Review A Businesses Feedback To Reviews

Not only do most customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat customers well typically flourish, review sites help make certain of that.

Source: Statuslabs

More Than Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the value of online scores. Now that news of client fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for businesses with a perfect five star rating.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need client reviews. There's no other way around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal