Google Accounts For 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

83 Percent Of Customers Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads select to pay attention to consumers' suggestions online.

Source: Statuslabs

Online Item Reviews About A Product Can Improve Its Conversion Rate By An Incredible 270%

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

89% Of Shoppers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, people today prefer to read reviews on their phones.

Source: Statista

77% Of Clients Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now understand why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to client review data, a whopping 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do most consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.

Source: Review Trackers