49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Undoubtedly Leave A Review

More than a 35% would submit a review to notify others about their client experience and 24% would probably direct their review to the company itself.

Over a 26% would be willing to give a review to help other people with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Business Makes An Effort To Solve Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business

Clients do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really use them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal

Majority Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is among numerous that highlight the value of online ratings. Now that news of client satisfaction travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with an ideal five star ranking.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

83% Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to take notice of consumers' recommendations online.

Source: Statuslabs