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Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made rapidly.
Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
15% Of Buyers Don't Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of possible clients won't even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select an attorney or a physician.
Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
83% Of All Young Customers Were Invited To Give A Review Recently
Of those asked, 80% of customers did post a review. Overall, companies have actually asked 66% of all customers to post a review on their business.
Source: Brightlocal
The Typical Review Word Count Has Become 65% Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online rankings statistics, we learnt that a business needs to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as recommendations from loved ones.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 6% Of Customers Don't Rely On Client Reviews At All
According to consumer review stats, a tremendous 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista