Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Nearly a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

US Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

95% Of Disappointed Clients Will Go Back To A Business If A Company Deals With Issues Quickly And Effectively

Consumers do not expect you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to customer review stats, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores data, we learnt that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone