Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of companies have good and outstanding ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a medical professional or an attorney.

Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Normally, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

The Majority Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

US Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online scores statistics, we found out that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal