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82% Of Customers Go To Review Websites Because They Want To Purchase A Product Or A Service And Want To Get The Facts About Business Services And Products.
Review websites are places that customers go to get the facts about a service, business or item . Users come since they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly usually succeed, review sites help make sure of that.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have a massive effect on their decision when clients have to select a service provider.
Source: DemandGenReport
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally two-thirds of companies have exceptional and good rankings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a medical professional or a lawyer.
Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation doesn't affect just the customers. Potential employees also look at ratings and read reviews.
Source: Deloitte
People Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone