54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers need to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still require client reviews. There is no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

People Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Communicating with your consumers develops trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a medical professional.

Young people (age 18-35) are even more likely to work with an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters